Choice Is An Illusion {Infographic}

We all would like to believe that we make real choices when purchasing things. Customers want to have it all though. They want to have as many options as possible but choose what they want as easily as possible. Marketers understand this and target their prospects accordingly. By understanding how folks make decisions, marketers have an easier time optimizing their campaigns for conversion. This infographic by Bestpsychologydegrees.org shows how marketers use the illusion of choice to target people: